home    |    contact    |     sitemap
Gigantic Signs Logo

P.O.P. Display Information


Point Of Purchase advertising

“Point Of Purchase advertising”. These four words clearly state what it is: advertising done at the point of purchase, which is any retail place of business where products or services can be bought.
In its simplest form, Point-Of-Purchase (P.O.P.) merchandising and advertising is:
“Any merchandising device, sign, or advertisement used inside or outside a retail store to provide information about products or services available there, with the purpose of influencing and motivating favorable buying decisions among shoppers or passersby”






If you have any questions or queries about products and / or services offered by Gigantic Signs, Please feel free to Contact Us.